A message is a signal that serves as

AStimuli for a sender

BStimuli for a receiver ✓ Correct

CStimuli for a mass audience

DNoise reduction

Correct answer: (B) Stimuli for a receiver

Explanation

The message is a signal that serves as a stimulus for the receiver.

It prompts the receiver to attend, interpret and respond.

Calling it a stimulus for the sender reverses roles, since the sender originates the message.

Naming it a stimulus for a mass audience narrows the message to only mass communication.

Describing it as noise reduction confuses the content with the removal of disturbance.

The receiver reacts to the message and returns feedback to the sender.

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