According to the behavioural model, the communication approach is considered as

According to the behavioural model, the communication approach is considered reward-punishment based.

It treats communication as behaviour shaped by consequences, where responses that bring reward are strengthened and those that bring punishment are weakened.

A teacher, for instance, reinforces desired communicative conduct through praise, appreciation and recognition.

Calling the approach contrived misreads it, since the model sees behaviour as genuinely learnt through experience.

Calling it natural or innate contradicts the model's core claim that such behaviour is acquired, not inborn.

The reward-punishment mechanism is exactly the learning engine this behavioural view puts at the centre.