Among the following sampling techniques, which one is also known as judgemental sampling?
AQuota sampling
BConvenience sampling
CCluster sampling
DPurposive sampling ✓ Correct
Correct answer: (D) Purposive sampling
Explanation
Purposive sampling is the technique also known as judgemental sampling.
Here the researcher's own judgement selects cases best suited to the research purpose.
Quota sampling instead fills fixed quotas for chosen population categories.
Convenience sampling takes whoever is readily accessible, not chosen by judgement of relevance.
Cluster sampling is a probability method that randomly selects whole groups or clusters.
Purposive sampling is common in qualitative research where information-rich cases are sought.
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