Paper 1 · Communication
Assertion (A): Agenda building is a collective communication process in which media, government and the citizenry reciprocally influence one another. Reason (R): Agenda building presumes cognitive effects and an inactive audience with less societal-level effects. Choose the most appropriate answer.
ABoth (A) and (R) are true and (R) is the correct explanation of (A)
BBoth (A) and (R) are true but (R) is NOT the correct explanation of (A)
C(A) is true but (R) is false ✓ Correct
D(A) is false but (R) is true
Correct answer: (C) (A) is true but (R) is false — Assertion A is true but reason R is false, so that is the answer.
Explanation
★Assertion A is true but reason R is false, so that is the answer.
★Agenda building is indeed a collective process among media, government and citizens.
★They reciprocally influence one another in shaping the agenda.
★So assertion A is true.
★Reason R wrongly calls the audience inactive with fewer societal effects.
★Agenda building assumes an active interplay and societal impact, so R is false while A is true.
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