Given below are two statements. In the light of the above statements, choose the correct answer from the options given below.
Statement I:Content analysis cannot be applied to visual materials.
Statement II:It is difficult to ascertain answers to why questions through content analysis.
ABoth Statement I and Statement II are true
BBoth Statement I and Statement II are false
CStatement I is true but Statement II is false
DStatement I is false but Statement II is true ✓ Correct
Correct answer: (D) Statement I is false but Statement II is true
Explanation
Statement 1 is false because content analysis can be applied to visual materials.
Photographs, films and advertisements are commonly analysed this way.
Statement 2 is true about a limit of content analysis.
It describes what content contains rather than why it exists.
Answering why questions needs deeper interpretive or causal inquiry.
Content analysis can be both quantitative and qualitative in form.
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