Given below are two statements. In the light of the above statements, choose the most appropriate answer from the options given below.
Statement I:In communication, semiotics has the objective of describing how meaning is generated.
Statement II:It is said that semiotics posits meaning as a human construct of an observer.
ABoth Statement I and Statement II are true ✓ Correct
BBoth Statement I and Statement II are false
CStatement I is true but Statement II is false
DStatement I is false but Statement II is true
Correct answer: (A) Both Statement I and Statement II are true
Explanation
Semiotics in communication studies how meaning is produced and exchanged through signs.
The first claim holds because describing how meaning is generated is the core aim of the semiotic approach.
The second claim holds because semiotics treats meaning as an active construct made by the observer, not a fixed property of the object.
Both readings agree that meaning is negotiated between the sign and the person interpreting it.
This contrasts with the process approach, which only transmits messages from sender to receiver.
Saussure and Peirce founded this general science of signs.
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