Given below are two statements. In the light of the above statements, choose the correct answer from the options given below.

Statement I:When messages are delivered by popular sources, they have higher attention and recall from the receivers.

Statement II:A highly credible source may not score much in the areas of expertise, trustworthiness and likability.

ABoth Statement I and Statement II are true

BBoth Statement I and Statement II are false

CStatement I is true but Statement II is false ✓ Correct

DStatement I is false but Statement II is true

Correct answer: (C) Statement I is true but Statement II is false

Explanation

Statement 1 is true while statement 2 is false about source and message credibility.

Statement 1 correctly holds that messages delivered by popular sources gain higher attention and recall from receivers.

A well-liked, familiar source draws the audience in and makes the message easier to remember.

Statement 2 is false in claiming a highly credible source may not score much in expertise, trustworthiness and likability.

High credibility is in fact built precisely upon strong expertise, trustworthiness and likability.

A source rated highly credible therefore scores well, not poorly, on exactly those dimensions the statement denies.

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