Given below are two statements. In the light of the above statements, choose the correct answer from the options given below.

Statement I:It is said that the content of one medium is itself another medium.

Statement II:Just as the written word is content in print, the content of writing can also be called speech.

ABoth Statement I and Statement II are true ✓ Correct

BBoth Statement I and Statement II are false

CStatement I is true but Statement II is false

DStatement I is false but Statement II is true

Correct answer: (A) Both Statement I and Statement II are true

Explanation

Both statements reflect McLuhan's view that the content of a medium is another medium.

Statement 1 is true in holding that the content of one medium is itself another medium.

What a medium carries is never raw but is always some earlier form of communication nested inside it.

Statement 2 is true that just as the written word is the content of print, the content of writing can be called speech.

Print contains writing, writing contains speech, and speech in turn contains thought, each layered within the next.

Together the lines express the idea that media enclose one another rather than delivering unmediated content.

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