Paper 1 · Communication
UGC NET June 2023 (15.06.2023) Shift-I
Given below are two statements. Statement I: The study of the mass communication process is characterised by a macroscopic view of messages. Statement II: Semiology seeks a microscopic view of deconstructing messages. In the light of the above statements, choose the correct answer from the options given below.
- Statement I: The study of the mass communication process is characterised by a macroscopic view of messages.
- Statement II: Semiology seeks a microscopic view of deconstructing messages.
ABoth Statement I and Statement II are true ✓ Correct
BBoth Statement I and Statement II are false
CStatement I is true but Statement II is false
DStatement I is false but Statement II is true
Correct answer: (A) Both Statement I and Statement II are true — Both statements are true, so the answer is that both Statement I and Statement II are true.
Explanation
★Both statements are true, so the answer is that both Statement I and Statement II are true.
★Mass communication study looks at messages on a broad, society-wide scale.
★So it takes a macroscopic view of how messages flow to large audiences, confirming statement I.
★Semiology, or semiotics, is the study of signs and their meanings.
★It analyses a single message closely, breaking it down into its signs and codes.
★So it takes a microscopic view of deconstructing messages, confirming statement II.
★The two approaches are complementary, one wide-angle and the other close-up.
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