Higher education institutions go through a rigorous process to validate that they meet stringent educational standards. This is known as

The rigorous validation that an institution meets stringent educational standards is called accreditation.

Evaluation is a broader judgement of worth, not this formal quality-validation process.

Assessment measures performance but is a step within, not the same as, accreditation.

Test marketing belongs to business, not to higher-education quality assurance.

Accreditation is carried out by recognised external bodies such as NAAC and NBA.

It signals to students and employers that quality benchmarks are met.