Identify the advantages of open-ended questions in survey research.

1.Respondents can answer in their own terms.

2.They can be quickly administered by the interviewers.

3.They allow unusual responses to be derived.

A1 & 2 only

B2 & 3 only

C1 & 3 only ✓ Correct

D1, 2 & 3

Correct answer: (C) 1 & 3 only

Explanation

Open-ended questions let respondents answer freely in their own words.

They also allow unusual or unanticipated responses to emerge.

The claim that they can be quickly administered is false.

Recording and coding free-text replies is slow and labour intensive.

Closed questions, not open ones, are quick to administer and process.

Open formats suit exploratory work where the response range is unknown.

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