Looking deep into the channels of communication is described as

Looking deep into the channels of communication is described as media analysis.

It scrutinises the carriers, the press, radio, television and digital platforms, that convey messages to audiences.

Content analysis instead examines what a message says, its themes, symbols and recurring elements.

Audience analysis studies the receivers, their traits, needs and responses, rather than the channels themselves.

Control analysis focuses on the communicator or the sender who shapes and releases the message.

Examining the conduits through which messages travel is the distinct concern captured by media analysis.