Match List I (Communication effect) with List II (Characteristic) and choose the correct answer from the options given below.
List I
i.Instrumental effect
ii.Prestige effect
iii.Aesthetic effect
iv.Respite effect
List II
a.Increase in self-approval
b.Experience from the specimens of art and literature
c.Pleasant distraction
d.Competence to deal with a practical problem
Ai-a, ii-b, iii-c, iv-d
Bi-b, ii-c, iii-d, iv-a
Ci-c, ii-d, iii-a, iv-b
Di-d, ii-a, iii-b, iv-c ✓ Correct
Correct answer: (D) i-d, ii-a, iii-b, iv-c
Explanation
The instrumental effect gives the competence to deal with a practical problem.
The prestige effect brings an increase in self-approval and standing.
The aesthetic effect offers experience drawn from the specimens of art and literature.
The respite effect provides a pleasant distraction and relief.
Each pairing names a distinct gratification the audience draws from media use.
These belong to the uses and gratifications view of communication effects.
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