Match the following in the context of the Lasswell Model of communication and choose the correct answer from the code given below:
List I
i.Who
ii.To whom
iii.With what effect
iv.Says what
List II
a.Receiver
b.Transmitter
c.Stimulus message
d.Influence reply
Ai-a, ii-b, iii-c, iv-d
Bi-b, ii-a, iii-c, iv-d
Ci-b, ii-a, iii-d, iv-c ✓ Correct
Di-a, ii-c, iii-b, iv-d
Correct answer: (C) i-b, ii-a, iii-d, iv-c
Explanation
Who points to the transmitter, the communicator who originates and sends the message.
To whom points to the receiver, the audience at which the message is aimed.
With what effect points to the influence reply, the measurable impact on the receiver.
Says what points to the stimulus message, the content that is actually transmitted.
Lasswell framed communication through who says what, in which channel, to whom and with what effect.
His model centres on the effect as the measurable result of the message.
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