Paper 1 · Communication
UGC NET December 2022 (02.03.2023) Shift-II
The behaviouristic model of communication asserts which of the following?
- Behaviours are learnt in social situations
- Behaviours are learnt in external situations only
- The mental state of the individual is important
- The mental state of the individual is unimportant
- Communication techniques for cultural change include both verbal and non-verbal messages
A1, 2 & 3 only
B2, 3 & 4 only
C1, 3 & 5 only ✓ Correct
D3, 4 & 5 only
Correct answer: (C) 1, 3 & 5 only — The model asserts that behaviours are learnt in social situations, the mental state is important, and communication uses both verbal and non-verbal messages, so the answer is 1, 3 and…
Explanation
★The model asserts that behaviours are learnt in social situations, the mental state is important, and communication uses both verbal and non-verbal messages, so the answer is 1, 3 and 5.
★The behaviouristic model treats communication as shaping behaviour.
★It holds that behaviours are learnt in social situations, matching item 1.
★It treats the mental state of the individual as important, matching item 3.
★It says techniques for cultural change use both verbal and non-verbal messages, matching item 5.
★It does not limit learning to external situations only, nor treat the mental state as unimportant.
★So the answer is items 1, 3 and 5.
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