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The behaviouristic model of communication asserts which of the following?

1.Behaviours are learnt in social situations
2.Behaviours are learnt in external situations only
3.The mental state of the individual is important
4.The mental state of the individual is unimportant
5.Communication techniques for cultural change include both verbal and non-verbal messages
A1, 2 & 3 only
B2, 3 & 4 only
C1, 3 & 5 only ✓ Correct
D3, 4 & 5 only
Correct answer: (C) 1, 3 & 5 only
Explanation

The behaviouristic model holds that behaviours are learnt within social settings, that the individual's mental state matters, and that techniques for cultural change use both verbal and non-verbal messages.

Statement 1 fits because behaviour is shaped through social interaction and the responses one observes and imitates.

Statement 3 fits because a person's inner readiness and perception guide how a message is acted upon.

Statement 5 fits because changing shared culture works through spoken words together with gestures, signs and other wordless cues.

The idea that behaviour is learnt only in external situations is too narrow, and the idea that the mental state is unimportant clashes with the model's stress on inner states.

The model links stimulus, response and reinforcement to the observable change that communication produces.

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