Paper 1 · Communication
The concept of the global village, which stated that the masses can unite to effect changes, was given by
AMarshall McLuhan ✓ Correct
BShannon and Weaver
CAristotle
DSwami Vivekananda
Correct answer: (A) Marshall McLuhan — The concept of the global village was given by Marshall McLuhan, so that is the answer.
Explanation
★The concept of the global village was given by Marshall McLuhan, so that is the answer.
★McLuhan used the term to describe how media shrink the world.
★He saw electronic media linking distant people like a single village.
★So the idea is credited to Marshall McLuhan.
★Shannon and Weaver gave a mathematical model, not this concept.
★Aristotle and Vivekananda are unrelated here, so the answer is Marshall McLuhan.
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