The concept of the global village, which stated that the masses can unite to effect changes, was given by

The concept of the global village, where masses can unite to effect change, was given by Marshall McLuhan.

He argued electronic media shrink the world so distant people share experience almost as neighbours.

The pair who built the mathematical model of signal and noise described information transfer, not the global village.

The ancient Greek thinker who framed speaker, message and audience gave an early persuasion model instead.

The Indian monk celebrated for his Chicago address is not associated with this media concept.

McLuhan also coined the phrase that the medium is the message.