The features of a media audience are which of the following? Choose the correct answer from the options given below.
1.Inaccurate media coverage may mislead active audiences
2.Audiences consume media content on the expectation of reward
3.Infotainment can be a dysfunction
4.Audiences are uniform for all media
5.The new media do not provide a variety of content to audiences
A1, 3 and 4 only
B1, 2 and 3 only ✓ Correct
C3, 4 and 5 only
D1, 4 and 5 only
Correct answer: (B) 1, 2 and 3 only
Explanation
The features of a media audience covered here are the first three statements.
Statement 1 holds that inaccurate media coverage can mislead even active audiences.
Statement 2 holds that audiences consume media content in the expectation of some reward.
Statement 3 holds that infotainment can operate as a dysfunction of the media.
The claim that audiences are uniform for all media is false, since audiences differ across media.
The claim that new media fail to offer varied content is untrue, as new media in fact expand variety.
These points draw on the active-audience and uses-and-gratifications perspective.
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