Paper 1 · Mathematical Reasoning and Aptitude
UGC NET December 2023 (13.12.2023) Shift-I
The western communication concept is characterised by which of the following? Choose the correct answer from the options given below.
- 1. Polydirectionality
- 2. Unidirectionality
- 3. Transfer of meaning
- 4. Message centredness
- 5. Flexible sequencing
A1, 2 and 3 only
B2, 3 and 5 only
C1, 2 and 5 only
D2, 3 and 4 only ✓ Correct
Correct answer: (D) 2, 3 and 4 only — Western communication is marked by unidirectionality, transfer of meaning and message centredness, so the answer is 2, 3 and 4.
Explanation
★Western communication is marked by unidirectionality, transfer of meaning and message centredness, so the answer is 2, 3 and 4.
★Western models often see communication as a one way flow from sender to receiver.
★This unidirectionality treats communication as a linear transmission.
★It focuses on the transfer of meaning, intending to influence the receiver.
★It is message centred, stressing the production and interpretation of messages.
★Polydirectionality and flexible sequencing describe more relational, non-western views, so they are excluded.
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