The western communication concept is characterised by which of the following? Choose the correct answer from the options given below.
1.Polydirectionality
2.Unidirectionality
3.Transfer of meaning
4.Message centredness
5.Flexible sequencing
A1, 2 and 3 only
B2, 3 and 5 only
C1, 2 and 5 only
D2, 3 and 4 only ✓ Correct
Correct answer: (D) 2, 3 and 4 only
Explanation
The western communication concept fits 2, 3 and 4.
It follows the linear transmission model, so it is unidirectional.
It treats communication as the transfer of meaning to a receiver.
It is message centred rather than shared-process centred.
So unidirectionality, transfer of meaning and message centredness apply.
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