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Which among the following is concerned with the question of whether social scientific findings are applicable to people's everyday natural social setting?

AEcological validity ✓ Correct
BExternal validity
CMeasurement validity
DFace validity
Correct answer: (A) Ecological validity
Explanation

Ecological validity asks whether scientific findings apply to people's everyday, natural social settings.

It judges how well artificial study conditions mirror real-life environments.

External validity is broader, concerning generalisation across people, places and times.

Measurement validity asks whether an indicator truly measures the concept it targets.

Face validity is the surface impression that a measure looks appropriate on inspection.

Ecological validity is treated as one component of external validity.

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