Paper 1 · Research Aptitude
UGC NET December 2023 Re-Exam (14.12.2023) Shift-II
Which of the following approaches to the analysis of content is based on the study of signs?
ASemiotics ✓ Correct
BEthnography
CContent Analysis
DQuantitative Research
Correct answer: (A) Semiotics — Semiotics is the study of signs, so the answer is semiotics.
Explanation
★Semiotics is the study of signs, so the answer is semiotics.
★Semiotics analyses how signs and symbols carry and create meaning.
★Traffic signs, emojis, logos and brands are common examples of signs it studies.
★It examines the relation between a sign, what it stands for and its interpretation.
★Ethnography studies cultures through immersion and observation, not signs as such.
★Content analysis and quantitative research count and categorise data rather than read signs.
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