Which of the following are features of mass communication?

1.Structured institutional system

2.Complex process of reproduction

3.Commodification of messages

4.Personalized way of communication

5.Space-time constraint

A1, 2 & 3 only ✓ Correct

B2, 3 & 4 only

C3, 4 & 5 only

D2, 4 & 5 only

Correct answer: (A) 1, 2 & 3 only

Explanation

The features of mass communication here are a structured institutional system (1), a complex process of reproduction (2) and the commodification of messages (3).

A structured institutional system (1) means mass media work through large, organised institutions with fixed roles.

A complex process of reproduction (2) means messages are produced and multiplied through elaborate technical stages.

The commodification of messages (3) means media content is turned into a product to be bought and sold, while a personalized way of communication (4) and space-time constraint (5) describe interpersonal, not mass, communication.

Mass communication reaches large, scattered audiences impersonally.

Its industrial, message-as-commodity character sets it apart.

Want more like this? Create a free account to practise a full test, track your progress, and get spaced-repetition review.

Practise on Mcqkart →🎓 Book an expert →