Which of the following are features of narrowcasting?
Narrowcasting is marked by limited reach in geographical terms, noise free delivery and suitability for specialised media channels, so statements 3, 4 and 5 hold.
Statement 3 is right because narrowcasting deliberately targets a small, defined audience rather than a wide territory.
Statement 4 is right because its focused, often digital or cable delivery keeps reception comparatively clean and noise free.
Statement 5 is right because it fits specialised channels aimed at particular interest or niche groups.
Claiming a large area of reach in statement 1 describes broadcasting, the very opposite of narrowcasting's narrow aim.
Claiming weak reception in statement 2 misstates the technology, whose targeted delivery gives strong, clear reception.
Narrowcasting underlies niche cable, subscription and streaming services built for defined micro audiences.
Want more like this? Create a free account to practise a full test, track your progress, and get spaced-repetition review.
Practise on Mcqkart →🎓 Book an expert →