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Which of the following are Models of Communication? Choose the correct answer from the options given below:

1.Westley and MacLean's
2.Theodore M. Newcomb
3.George Gerbner
4.Maxwell McComb's and Donald L. Shaw
5.L. A. Festinger
A1, 2 & 3 only ✓ Correct
B2, 3 & 4 only
C3, 4 & 5 only
D4 & 5 only
Correct answer: (A) 1, 2 & 3 only
Explanation

Westley and MacLean, Newcomb and Gerbner each built a recognised model of the communication process, marking statements 1, 2 and 3.

Newcomb's ABX design showed how two people orient to each other and to a shared object of attention.

Gerbner's model mapped perception, means and control across the whole act of communication.

Maxwell McCombs and Donald Shaw, named in statement 4, gave the agenda-setting theory of media, not a process model.

L. A. Festinger, in statement 5, is tied to cognitive dissonance, a psychological theory rather than a communication model.

Westley and MacLean's model is especially noted for adding the gatekeeper role to mass communication.

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