Which of the following are the characteristics of mass communication? Choose the most appropriate answer from the options given below.

1.Homogeneous audience

2.Professional communication as source

3.Immediate feedback

4.Use of a medium

5.Rapid transmission of messages

A1, 2 and 3 only

B2, 3 and 4 only

C3, 4 and 5 only

D2, 4 and 5 only ✓ Correct

Correct answer: (D) 2, 4 and 5 only

Explanation

The characteristics of mass communication here are a professional communicator as source, use of a medium and rapid transmission of messages.

A professional, organised source produces and sends the content in mass communication.

A technological medium is always required to carry the message to the dispersed audience.

Rapid transmission lets the message reach large numbers almost at once.

A homogeneous audience is wrong, since the mass audience is large, scattered and heterogeneous.

Immediate feedback is wrong, because feedback in mass communication is typically delayed and indirect.

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