Paper 1 · Communication
UGC NET June 2024 Cancelled (18.06.2024) Shift-II
Which of the following are the characteristics of mass communication? Choose the most appropriate answer from the options given below.
- 1. Homogeneous audience
- 2. Professional communication as source
- 3. Immediate feedback
- 4. Use of a medium
- 5. Rapid transmission of messages
A1, 2 and 3 only
B2, 3 and 4 only
C3, 4 and 5 only
D2, 4 and 5 only ✓ Correct
Correct answer: (D) 2, 4 and 5 only — Mass communication is marked by a professional source, use of a medium and rapid transmission, so the answer is 2, 4 and 5.
Explanation
★Mass communication is marked by a professional source, use of a medium and rapid transmission, so the answer is 2, 4 and 5.
★Mass communication reaches large, scattered audiences through media.
★Its source is usually a professional communicator or organisation.
★It relies on a medium such as print or broadcast to reach the audience.
★It transmits messages rapidly to many people at once.
★Its audience is heterogeneous and feedback is delayed, so statements 1 and 3 are excluded.
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