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Which of the following are the features of narrowcasting?

1.Large area of reach
2.Weak reception
3.Limited reach in terms of geographical area
4.Noise free
5.Appropriate for specialised media channels
A1, 2 & 3 only
B2, 3 & 4 only
C1, 3 & 4 only
D3, 4 & 5 only ✓ Correct
Correct answer: (D) 3, 4 & 5 only
Explanation

The features of narrowcasting are its limited geographical reach, its noise-free clarity, and its suitability for specialised media channels.

Limited reach in geographical terms, statement 3, is central because narrowcasting targets a small, defined audience rather than everyone.

Being noise free, statement 4, reflects that the tightly aimed signal reaches a select group with little interference or dilution.

Suitability for specialised channels, statement 5, fits because it serves niche interests such as subject-specific or community outlets.

A large area of reach, statement 1, is wrong, as that describes broadcasting, the opposite of narrowcasting.

Weak reception, statement 2, is also incorrect, since narrowcasting aims at clear, focused delivery to its chosen audience.

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