Which of the following constitute the selectivity process in mass communication? Choose the correct answer from the options given below.

1.Selective suppression

2.Selective attention

3.Selective perception

4.Selective retention

5.Selective ignorance

A1, 2 and 3 only

B2, 3 and 4 only ✓ Correct

C3, 4 and 5 only

D1, 4 and 5 only

Correct answer: (B) 2, 3 and 4 only

Explanation

The selectivity process in mass communication runs through selective attention, selective perception and selective retention.

Selective attention means the audience notices only messages that fit its interests and screens out the rest.

Selective perception means people interpret a received message to suit their existing beliefs and needs.

Selective retention means they remember chiefly what agrees with their prior convictions.

Selective suppression is not a recognised stage of this filtering sequence.

Selective ignorance likewise finds no place among the accepted steps of media selectivity.

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