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Which of the following is Berlo's Linear Model of communication?

AS-M-R-C
BS-M-C-R ✓ Correct
CS-R-M-C
DS-R-C-M
Correct answer: (B) S-M-C-R
Explanation

Berlo's linear model is Source, Message, Channel, Receiver, expanded from his earlier stimulus response idea.

The source encodes the message, which travels through a channel to reach the receiver who decodes it.

Placing the message second but the receiver ahead of the channel disturbs the correct source message channel receiver flow.

Setting the receiver immediately after the source, before message and channel, misorders the model.

Pushing the message to the very end after source, receiver and channel reverses the sequence.

Berlo stressed communication skills, attitudes, knowledge, social system and culture as factors in each element.

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