Which of the following steps would you consider first for effective communication?

The first step for effective communication is to specify the objectives of communication.

Knowing the goal shapes every later decision about message, medium and audience.

Selecting the channel comes only after the purpose is clear, so it cannot be first.

Planning the evaluation procedure belongs near the end, to measure whether the goals were met.

Identifying various media is a later step that follows from the objectives already set.

Communication planning begins with why before deciding how and through what.