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Which of the following steps would you consider first for effective communication?

Paper 1 · Communication
Which of the following steps would you consider first for effective communication?
ASelect the channel of communication
BPlan the evaluation procedure
CSpecify the objectives of communication ✓ Correct
DIdentify various media for communication
Correct answer: (C) Specify the objectives of communication — The first step is to specify the objectives of communication, so that is the answer.
Explanation
The first step is to specify the objectives of communication, so that is the answer.
Before anything else, one must know what the communication is meant to achieve.
Clear objectives guide every later choice.
So specifying the objectives comes first.
Selecting the channel and identifying media come after the aim is set.
Planning evaluation is a later step, so the first step is specifying the objectives.

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