__________ are made at the level of connotation, in communication.

Value judgements are made at the level of connotation, where words carry cultural and emotional associations beyond their plain dictionary sense.

Connotation is the second order meaning that attaches feeling and evaluation, so calling someone slim or scrawny denotes the same body but judges it differently.

Complexities are not a level of meaning but a general difficulty, so they do not name what connotation produces.

False perceptions are errors of reading, whereas connotation is a normal and shared layer of signification, not a mistake.

Deceitful creation implies deliberate fabrication, which misstates the ordinary evaluative colouring that connotation supplies.

Denotation gives the literal referent while connotation adds the ideological and affective charge Barthes traced into myth.