Western concepts of communication are based on?

Western concepts of communication rest on individualism, treating the autonomous single person as the source and goal of the message.

Here communication is largely a means for one self to transmit intentions, persuade and achieve personal aims through a linear sender to receiver flow.

Collectivism is the contrasting Eastern emphasis on the group, harmony and shared meaning, so it does not ground the Western view.

Impressionism names an artistic style and has no bearing on the philosophical base of communication theory.

Absolutism claims fixed universal truths, which does not describe the self centred assumptions of Western models.

Eastern and Buddhist traditions instead stress relationship, mutuality and the collective creation of meaning.