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A certain medium (hot media) has the following characteristics. Identify them. Choose the correct answer from the options given below.

1.Predictability of interaction
2.Providing a large amount of information
3.Requires less effort for interpretation
4.Less scope for interaction
5.Instantaneous feedback
A1, 2, 3 only
B3, 4, 5 only
C1, 3, 4 only
D2, 3, 4 only ✓ Correct
Correct answer: (D) 2, 3, 4 only
Explanation

The characteristics of hot media are supplying a large amount of information, requiring less effort for interpretation and offering less scope for interaction.

Statement 2 providing a large amount of information reflects the high-definition, data-rich nature of a hot medium.

Statement 3 requiring less effort for interpretation follows because the complete signal leaves little for the receiver to fill in.

Statement 4 less scope for interaction marks the low participation a hot medium invites.

Predictability of interaction is not the defining hot-media trait treated here.

Instantaneous feedback belongs to interactive exchange, not to the low-participation hot medium.

Print and film, in McLuhan's scheme, are treated as hot media.

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