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A certain medium (hot media) has the following characteristics. Identify them. Choose the correct answer from…

Paper 1 · Communication UGC NET June 2024 Re-Exam (30.08.2024) Shift-I
A certain medium (hot media) has the following characteristics. Identify them. Choose the correct answer from the options given below.
  • 1. Predictability of interaction
  • 2. Providing a large amount of information
  • 3. Requires less effort for interpretation
  • 4. Less scope for interaction
  • 5. Instantaneous feedback
A1, 2, 3 only
B3, 4, 5 only
C1, 3, 4 only
D2, 3, 4 only ✓ Correct
Correct answer: (D) 2, 3, 4 only — The characteristics are 2, 3 and 4, so that is the answer.
Explanation
The characteristics are 2, 3 and 4, so that is the answer.
Hot media provide a large amount of information.
They require less interpretive effort from the audience.
They offer little scope for participation or interaction.
Predictability and instantaneous feedback are not defining traits here.
Hence 2, 3 and 4 is correct.

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