A certain medium (hot media) has the following characteristics. Identify them. Choose the correct answer from the options given below.
The characteristics of hot media are supplying a large amount of information, requiring less effort for interpretation and offering less scope for interaction.
Statement 2 providing a large amount of information reflects the high-definition, data-rich nature of a hot medium.
Statement 3 requiring less effort for interpretation follows because the complete signal leaves little for the receiver to fill in.
Statement 4 less scope for interaction marks the low participation a hot medium invites.
Predictability of interaction is not the defining hot-media trait treated here.
Instantaneous feedback belongs to interactive exchange, not to the low-participation hot medium.
Print and film, in McLuhan's scheme, are treated as hot media.
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