In the post-information age, information is extremely:

In the post-information age, information becomes extremely personal.

Content is tailored so precisely that it is customised to the single individual.

Being homogeneous would mean uniform, undifferentiated information, the opposite of this personalisation.

Being community oriented aims content at groups rather than at the individual it now targets.

Being impersonal removes the individual focus that defines the post-information age.

The defining shift is toward information addressed to and shaped for the individual person.

Negroponte linked this personalisation to the post-information age.