A cool medium has which of the following features?
1.High definition
2.High participation
3.It provides a small amount of information
4.Tends not to be supplemented by hot media
5.Supplanted by hot media
A1, 2 & 3 only
B3 & 4 only
C2, 3 & 5 only ✓ Correct
D2, 4 & 5 only
Correct answer: (C) 2, 3 & 5 only
Explanation
A cool medium shows high participation, a small amount of information and being supplanted by hot media.
Statement 2, high participation, fits because the receiver must fill in the sparse detail.
Statement 3, it provides a small amount of information, fits because it is low in definition.
Statement 5, supplanted by hot media, fits the paired characterisation given here.
High definition is a mark of hot media, not cool ones.
Tending not to be supplemented by hot media is the item left outside this set.
The telephone and television are treated as cool media.
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