Paper 1 · Communication
UGC NET December 2022 (01.03.2023) Shift-II
A hot medium is characterised by which of the following?
- Non-mechanical components
- Low audience participation
- It envelops only one sense
- Large amounts of information supplied
- High audience participation
A1, 2 & 3 only
B2, 3 & 4 only ✓ Correct
C3, 4 & 5 only
D1, 4 & 5 only
Correct answer: (B) 2, 3 & 4 only — A hot medium has low audience participation, envelops only one sense and supplies large amounts of information, so the answer is 2, 3 and 4.
Explanation
★A hot medium has low audience participation, envelops only one sense and supplies large amounts of information, so the answer is 2, 3 and 4.
★A hot medium delivers rich, high-definition content.
★Because it supplies so much detail, it demands low audience participation, matching item 2.
★It fills only one sense at a time, such as the ear or the eye, matching item 3.
★It supplies large amounts of information, matching item 4.
★High audience participation is a feature of cool media, not hot media.
★So the answer is items 2, 3 and 4.
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