A hot medium is characterised by which of the following?

1.Non-mechanical components

2.Low audience participation

3.It envelops only one sense

4.Large amounts of information supplied

5.High audience participation

A1, 2 & 3 only

B2, 3 & 4 only ✓ Correct

C3, 4 & 5 only

D1, 4 & 5 only

Correct answer: (B) 2, 3 & 4 only

Explanation

A hot medium shows low audience participation, engagement of only one sense and a large supply of information.

Statement 2, low audience participation, fits because the medium leaves little for the receiver to complete.

Statement 3, it envelops only one sense, fits because a hot medium extends a single sense in high definition.

Statement 4, large amounts of information supplied, fits because it delivers dense, detailed content.

Non-mechanical components is not a defining feature of a hot medium.

High audience participation is the mark of a cool medium, the opposite case.

Print, radio and film are classic hot media.

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