According to Marshall McLuhan, examples of high-clarity (hot) media are: Choose the correct answer from the options given below.
1.Speech
2.Photograph
3.Radio
4.Cinema
5.Cartoon
A1, 2, 3 only
B2, 3, 4 only ✓ Correct
C3, 4, 5 only
D1, 4, 5 only
Correct answer: (B) 2, 3, 4 only
Explanation
According to Marshall McLuhan the high-clarity or hot media, rich in detail and demanding little participation, are photograph (2), radio (3) and cinema (4).
The photograph (2) delivers a fully detailed image, leaving little for the viewer to complete.
Radio (3) fills the ear with dense sound and cinema (4) offers a high-definition visual flow, both hot in the same sense.
Speech (1) is cool because it invites much participation, and the cartoon (5) is cool too, being sketchy and low in detail.
Hot media extend a single sense in high definition.
Cool media, by contrast, run low in data and pull the audience in.
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