Both qualitative and quantitative research are concerned with

AData reduction ✓ Correct

BArtificial settings

CUniformity of data

DSocial fantasy

Correct answer: (A) Data reduction

Explanation

Both qualitative and quantitative research are concerned with data reduction, condensing raw material into an interpretable form.

Quantitative work reduces data through summary statistics and tables.

Qualitative work reduces data through coding, categorising and thematic display.

Artificial settings suit experiments, not research in general.

Uniformity of data is not a shared goal, as qualitative data stay diverse.

Miles and Huberman treated data reduction as a key analytic stage.

Want more like this? Create a free account to practise a full test, track your progress, and get spaced-repetition review.