Effective communication takes place when

AThe source is attractive and authoritarian

BThe message design incorporates the audience ✓ Correct

CModern communication technologies are used

DReceivers are treated as passive components

Correct answer: (B) The message design incorporates the audience

Explanation

Effective communication takes place when the message design incorporates the audience.

Shaping the message around the receiver's needs and understanding makes it land.

A source that is merely attractive and authoritarian does not ensure the message is understood.

Using modern communication technologies is only a tool, not a guarantee of effectiveness.

Treating receivers as passive components denies the feedback that real communication needs.

Audience-centred message design is the heart of receiver-oriented communication.

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