Paper 1 · Communication
Effective communication takes place when
AThe source is attractive and authoritarian
BThe message design incorporates the audience ✓ Correct
CModern communication technologies are used
DReceivers are treated as passive components
Correct answer: (B) The message design incorporates the audience — Effective communication takes place when the message design incorporates the audience, so that is the answer.
Explanation
★Effective communication takes place when the message design incorporates the audience, so that is the answer.
★A message shaped with the audience in mind reaches them better.
★It considers their needs, level and background.
★So incorporating the audience makes communication effective.
★An attractive or authoritarian source does not by itself ensure success.
★Treating receivers as passive weakens communication, so the audience must be incorporated.
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