Given below are two statements, an Assertion (A) and a Reason (R). Choose the most appropriate answer.

Assertion (A):Agenda building is a collective communication process in which media, government and the citizenry reciprocally influence one another.

Reason (R):Agenda building presumes cognitive effects and an inactive audience with less societal-level effects.

ABoth (A) and (R) are true and (R) is the correct explanation of (A)

BBoth (A) and (R) are true but (R) is NOT the correct explanation of (A)

C(A) is true but (R) is false ✓ Correct

D(A) is false but (R) is true

Correct answer: (C) (A) is true but (R) is false

Explanation

The assertion is true: agenda building is a collective process in which media, government and citizens reciprocally influence one another.

It describes a shared, two way shaping of which issues gain public attention.

The reason is false: agenda building does not presume an inactive audience, and it works at the societal level.

It assumes an engaged public whose participation feeds the collective process.

The claim of only cognitive effects with weak societal impact misreads the concept.

Agenda building differs from simple agenda setting by stressing this mutual, collective influence.

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