Given below are two statements. In the light of the above statements, choose the most appropriate answer from the options given below.
Statement I:Quantitative content analysis in social science research is a very transparent research method.
Statement II:Quantitative content analysis is often referred to as an obtrusive method.
ABoth Statement I and Statement II are correct
BBoth Statement I and Statement II are incorrect
CStatement I is correct but Statement II is incorrect ✓ Correct
DStatement I is incorrect but Statement II is correct
Correct answer: (C) Statement I is correct but Statement II is incorrect
Explanation
Statement one is correct and statement two is incorrect regarding quantitative content analysis.
Content analysis is highly transparent because its coding rules and procedures are explicitly documented.
Statement two errs by calling it obtrusive, since analysing existing texts does not disturb the subjects.
It is properly classed as an unobtrusive method that studies material already produced.
Transparency allows other researchers to replicate the coding and check the findings.
Its main limits are dependence on the quality of the documents analysed.
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