Given below are two statements. In the light of the above statements, choose the most appropriate answer from the options given below.
Statement I:Communication media are neither neutral nor value-free containers that carry information to different places.
Statement II:No communication technology has its own unique set of physical, technical, symbolic and environmental characteristics.
ABoth Statement I and Statement II are correct
BBoth Statement I and Statement II are incorrect
CStatement I is correct but Statement II is incorrect ✓ Correct
DStatement I is incorrect but Statement II is correct
Correct answer: (C) Statement I is correct but Statement II is incorrect
Explanation
The first statement is correct, since communication media are neither neutral nor value-free containers of information.
The second statement is incorrect, because each communication technology does have its own unique physical, technical, symbolic and environmental characteristics.
Media shape the messages they carry, which refutes the neutral-container idea and supports the first.
Every technology carries distinctive features, so denying this in the second makes it false.
McLuhan's insight that the medium is the message underlies the first claim.
Print, radio and digital media each impose their own character on content.
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