Given below are two statements. In the light of the above statements, choose the correct answer from the options given below.
Statement I:Content analysis is an approach to the analysis of documents and texts that seeks to analyze them in qualitative terms.
Statement II:Content analysis is a very transparent research method.
ABoth Statement I and Statement II are true
BBoth Statement I and Statement II are false
CStatement I is true but Statement II is false
DStatement I is false but Statement II is true ✓ Correct
Correct answer: (D) Statement I is false but Statement II is true
Explanation
Statement 1 is false and Statement 2 is true.
Content analysis is defined as an approach that quantifies texts by predetermined categories, not one that seeks qualitative terms.
Its classic form is objective and systematic, coding manifest content into counts.
Statement 1 therefore misstates content analysis as essentially qualitative.
Statement 2 is true because content analysis is a highly transparent method.
Its explicit coding rules let others inspect and replicate the procedure.
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