Given below are two statements. In the light of the above statements, choose the correct answer from the options given below.

Statement I:The study of the mass communication process is characterised by a macroscopic view of messages.

Statement II:Semiology seeks a microscopic view of deconstructing messages.

ABoth Statement I and Statement II are true ✓ Correct

BBoth Statement I and Statement II are false

CStatement I is true but Statement II is false

DStatement I is false but Statement II is true

Correct answer: (A) Both Statement I and Statement II are true

Explanation

Both statements hold true here.

Statement 1 is correct because the study of the mass communication process does take a macroscopic view, looking at whole flows of messages across large audiences and institutions.

This broad lens examines patterns, effects and structures at the level of society rather than of a single sign.

Statement 2 is correct because semiology, the study of signs, works microscopically, breaking a message down into its smallest signifying units.

It deconstructs how individual signs, codes and meanings operate within a text.

The two therefore describe complementary scales of analysis, one wide and social, the other close and textual, and both are accurate.

Want more like this? Create a free account to practise a full test, track your progress, and get spaced-repetition review.

Practise on Mcqkart →🎓 Book an expert →