Given below are two statements. In the light of the above statements, choose the correct answer from the options given below.

The correct reading is that the first statement is true and the second is false.

Statement 1 is true because it is a recognised argument that the rise of cable and television audiences ushered in a more personalised and interactive media culture.

Multiplying channels and viewer choice let audiences tailor and engage with content more actively than mass broadcasting allowed.

Statement 2 is false because within an integrated communication system messages do acquire communicability and socialisation rather than failing to.

Such a system enhances how messages circulate and how they help build shared social understanding.

As the first claim stands and the second is the opposite of the truth, only the first is accepted.