Given below are two statements. In the light of the above statements, choose the correct answer from the options given below.

The correct reading is that the first statement is true while the second is false.

Statement 1 is true because there is indeed an argument that the rise of television audiences brought in more personalised and interactive communication and media culture.

Segmented channels and audience choice made media consumption more tailored and participatory over time.

Statement 2 is false because within an integrated communication system messages do acquire the elements of communicability and socialisation, not lose them.

An integrated system precisely strengthens the sharing of messages and their role in building common understanding.

Since the first observation holds and the second is reversed, only the first can be accepted as true.