Given below are two statements. In the light of the above statements, choose the correct answer from the options given below.

Statement I:The new technologies have brought in market specific communication.

Statement II:The second media age has made the interactive technologies of communication change the mediascape.

ABoth Statement I and Statement II are true ✓ Correct

BBoth Statement I and Statement II are false

CStatement I is true but Statement II is false

DStatement I is false but Statement II is true

Correct answer: (A) Both Statement I and Statement II are true

Explanation

Both statements are true.

New communication technologies have brought in market specific communication, letting messages be aimed narrowly at particular consumer segments.

This targeting reflects how digital tools slice audiences by taste, need and profile.

The second media age has made the interactive technologies of communication change the whole mediascape.

The shift from one-way broadcasting to participatory, networked media has reshaped how content is made and shared.

Together the statements describe the same move toward personalised, interactive communication.

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