Given below are two statements. In the light of the above statements, choose the correct answer from the options given below.

Statement I:Personal communication is more effective than mass communication.

Statement II:Mass media may be a major stimulant of personal communication, affecting attitudes and behaviour through a two-step flow.

ABoth Statement I and Statement II are true ✓ Correct

BBoth Statement I and Statement II are false

CStatement I is true but Statement II is false

DStatement I is false but Statement II is true

Correct answer: (A) Both Statement I and Statement II are true

Explanation

Both statements about personal and mass communication are true.

Statement 1 is true that personal communication is more effective than mass communication in changing minds.

Face-to-face contact allows tailored persuasion, immediate feedback and the trust of a known person.

Statement 2 is true that mass media may be a major stimulant of personal communication, affecting attitudes and behaviour through a two-step flow.

In the two-step flow, opinion leaders take up media content and then pass its influence on to others in conversation.

Together the lines show media and interpersonal talk working in tandem rather than in isolation.

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