Given below are two statements, one labelled as Assertion A and the other labelled as Reason R. In the light of the above statements, choose the most appropriate answer from the options given below.

Assertion (A):The influence of mass media is rarely direct.

Reason (R):According to Limited Effects theories, media effects are almost always mediated by group membership or relationships.

ABoth A and R are correct and R is the correct explanation of A ✓ Correct

BBoth A and R are correct but R is not the correct explanation of A

CA is correct but R is not correct

DA is not correct but R is correct

Correct answer: (A) Both A and R are correct and R is the correct explanation of A

Explanation

The influence of mass media truly is rarely direct, and the first statement is accurate.

Media messages usually reach people filtered through their groups and personal ties.

The reason explains that, under limited effects theories, media effects are nearly always mediated by group membership or relationships.

Family, friends and opinion leaders stand between the message and its final acceptance.

Since it names the mechanism that keeps the influence indirect, the reason properly explains the assertion.

This thinking grew from Lazarsfeld's studies and the two-step flow of communication.

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