McqkartGet appPractise

View of mass communication as the representation of shared belief where reality is produced, maintained, repaired, and transformed, is known as the :

ATransmissional Perspective
BPublicity Perspective
CRitual Perspective ✓ Correct
DCritical Perspective
Correct answer: (C) Ritual Perspective
Explanation

Viewing mass communication as the representation of shared belief, in which reality is produced, maintained, repaired and transformed, is the ritual perspective.

It sees communication as the drawing together of a community around common meanings, not the mere sending of data.

The transmissional perspective, by contrast, treats communication as the sending of messages across distance for control.

The publicity perspective frames communication as capturing and holding public attention.

The critical perspective centres on power, ideology and domination in communication.

The ritual view was developed by James W. Carey.

Want more like this? Create a free account to practise a full test, track your progress, and get spaced-repetition review.

Practise on Mcqkart →🎓 Book an expert →