Identify the correct statement about quantitative content analysis:

AIt can allow a certain amount of longitudinal analysis. ✓ Correct

BIt is an obtrusive method.

CIt is a very rigid method.

DIt is a reactive method.

Correct answer: (A) It can allow a certain amount of longitudinal analysis.

Explanation

Quantitative content analysis can permit a degree of longitudinal analysis because dated texts allow trends over time to be traced.

It is an unobtrusive method, since the documents studied are not affected by the researcher's presence.

Calling it obtrusive misdescribes it, as no participant is disturbed during coding.

It is not inherently a very rigid method, for coding schemes can be revised and refined.

It is non-reactive rather than reactive, because the material exists independently of the study.

Its reliance on existing sources also makes replication and re-coding by others straightforward.

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