In communication, ______ are made at the level of connotation.

In communication, value judgements are made at the level of connotation.

Connotation carries the associations and emotional overtones that gather around a word beyond its plain, dictionary sense.

It is at this layer that a word takes on approving or disapproving colour, so evaluations are formed here.

Complexities may arise anywhere in communication and do not name what connotation specifically adds.

False perceptions are errors of understanding, not the evaluative loading that connotation supplies.

Deceitful creations imply intentional falsehood, which is far narrower than the ordinary value colouring of connotation.